Profits boost as Trend Micro revamps global program

Designed to enhance the profitability of over 50,000 channel partners globally, Trend Micro has launched its global partner program across the world.

Combining the best elements from its regional and North American partner programs, the globally aligned program is expected to be completed in Q1-2015.

"After a comprehensive evaluation of our programs, we've applied best practices from around the globe to establish a common structure for a single, more cohesive program that can help our partners drive sales like never before," says Partha Panda, vice president of global channels and strategic alliances, Trend Micro.

"We are confident that this new approach will allow them to more quickly identify and respond to business opportunities for our comprehensive security solutions.

“Most significantly, it will enable us to replicate successful initiatives across all regions to help partners grow their business and increase profitability."

Trend Micro's portfolio of security solutions complement a wide range of related solutions including virtualisation and cloud, converged infrastructure and security management, which are already commonly sold by Trend Micro channel partners.

By bundling Trend Micro solutions with products and services from key strategic alliance partners such as AWS, HP, IBM, Microsoft and VMware, Panda believes channel partners can increase their value to customers, while increasing sales and profitability.

"Our clients rely on us to deliver high-quality, effective solutions that help solve their important security problems, and Trend Micro does an excellent job of delivering these capabilities," adds Dan Wilson, co-founder and executive vice president of partner solutions, Accuvant.

"The new partner program will enable us to more easily bring Trend Micro's offerings to market and address our clients' needs."

The education program has been simplified, aligns with the latest industry standards, and provides two levels of training and certification.

The new education portal helps accelerate partner enablement and equips channel team members with the knowledge and skills to capitalise on sales opportunities and better serve customers.

To further equip its channel partners, Trend Micro is providing a comprehensive set of sales and marketing tools through a refreshed Trend Micro Partner Portal.

In addition, the company is developing a new partner portal that will boost the partner experience by providing improved deal registration, content syndication and social media network access, as well as quicker access to support, and other enhancements.


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